Developing and Maintaining an Online Presence

Are you looking to improve your business’ online presence & expand your reach?

According to Forbes, 74% of consumers do research on websites and 38% on social media. Knowing this, it’s important to develop & maintain an online presence for your business.

What does online presence even mean? The top 3 areas we focus on are:

Website
SEO
Social Media

Website

Design. If your website isn’t visually pleasing, viewers will jump off quickly.
Intuitive navigation. Focus on simple & straightforward.
High-quality content. Share information that your customers are looking for. From clear images to valuable information, consumers will stay longer on your website getting to know your company.
Readability. Ensure the content is comfortable to read with straightforward CTAs.
Mobile compatibility. Not only is this beneficial to consumers using their mobile device, but this will help your SEO as well.

SEO

Local SEO. Roughly 97% of consumers search for local businesses online, so local SEO is crucial for all businesses.
GMB. Manage your Google My Business as well as other local directories with current information for your business.
Link building & keywords. Focus on local link building as well as long tail keywords specific to your business.

Consistency. Consistency is key – set realistic expectations with the content you can create and stay consistent in your posting.
Bring value. Beyond sharing a beautiful image, write posts that include helpful information that is relevant to your business and the image you share.
Use hashtags. The use of hashtags is a great way to strategically reach your target audience.

While this is just the tip of the iceberg when it comes to developing and maintaining your online presence… it’s a start. It’s important to remember that this takes time, and consistency.

If you are looking to grow your online presence and need help getting the ball rolling, give us a shout. This is our speciality & we love helping our community connect and grow!