What is an Instagram Bio, Anyway?

With over 1 billion active users on Instagram daily, Instagram can be an incredible marketing tool for your business. Your Instagram bio may be small, but it’s mighty in leaving an impact on the potential customers who land on your Instagram for the first time. It’s the first thing people see when they pull up your Instagram profile. It sits below your profile photo and is how you describe what your page is all about. It may be the first point of contact for a potential customer of yours. That being said, your Instagram bio plays a critical role in establishing your brand presence.

It includes:

  • Profile photo
  • A display name and username
  • Your page category
  • Your bio (150 character description)
  • One external link
  • Call-to-action buttons
  • Contact options
Kachemak Communications Instagram Bio

5 Instagram Bio Tips

So what are our 5 easy tips? Let’s dive in now.

  1. Know your goal
  2. Use your brand voice to connect with your target audience
  3. Use targeted keywords in the name field
  4. Have a call-to-action
  5. Funnel people to your website

Instagram Bio Tip #1 Know Your Goal

What are you doing here on Instagram? Do you want to convey your brand mission and who you are as a company? Or do you have a specific call-to-action you’d like to highlight when people land on your page? Have your goal in mind when you are setting up your Instagram bio.

Instagram Bio Tip #2 Use Your Brand Voice to Connect with Your Target Audience

No matter your goal, make sure you use your brand’s core message and brand voice when writing your bio to best reach your audience.

Instagram Bio Tip #3 Use Targeted Keywords in the Name Field

Be specific about who you are and what you’re doing here on Instagram. Use targeted keywords such as ‘farm-to-table restaurant’ or ‘wild Alaskan seafood’. Using targeted keywords allows people to find you better when searching on Instagram.

Instagram Bio Tip #4 Have a Call-To-Action (CTA)

Looking for more engagement from your bio? Make sure you have a call-to-action in place. Do you have a new promotion you’d like to let people know about? Point it out. Want to grow your number of tags? Ask people to tag you in their photos and let them know how. Be clear and specific.

Instagram Bio Tip #5 Funnel People to Your Website

Don’t forget, we are all here to funnel people to our website, right? Make sure you find a way to do that in your Instagram bio whether the live link is to your website or you are using one of Instagram’s buttons to link to your website.

Ready to Level-Up Your Instagram Bio?

Perfect! Dive in with these 5 tips and let us know how it goes! Updating your Instagram Bio could make a huge difference in the success of your Instagram strategy. Make sure you revisit these tips and update your bio whenever needed.

If you enjoyed these tips, you may like our post on How to Kick Start Your Instagram Journey!